Our Selling Process

The selling process starts with you contacting us to arrange a free, no obligation appraisal. We will inspect your home and offer you a realistic opinion of the value and decide on the optimum price to put your home on the market.

Our goal is to strike the right balance between offering your property for the best price that the current market can bear, so as to attract people to it whilst at the same time ensuring the fullest possible price is achieved. You will also receive advice from us on marketing strategies, and on actions you can take with your home to make it as marketable as possible.

Work then begins on marketing your property to find potential buyers. Professional photographers are used to obtain high quality images of your property and a brochure is produced to include a floor plan. Also appearing on the brochure is a section we refer to as the Insider’s Guide. This is an opportunity for the seller to put in their own words why they have a great property, what the advantages of living there are and why the next buyer will love living there.

We have extensive reach through our database of active buyers. In addition, your property will feature on our high-quality website and will be promoted in all three of our North London offices.

We will also advertise your property on renowned websites Rightmove, Zoopla and On The Market, which enable us to expose your property to as wide an audience as is possible thanks to the global reach these market leaders provide.

Our team will handle all enquiries about your property from potential buyers to arranging viewings. We also conduct the viewings, professionally showing your home to purchasers and presenting it in the best possible light. We aim to provide feedback to you following each viewing.

We handle all follow up communication with potential buyers and deal with all negotiations and bids. Throughout the process, you’ll be kept fully informed and will always have the most up to date information. You will also benefit from our advice that will help you sell your home and achieve the best price.

Communication is a key priority for us. Each member of our team is friendly and knowledgeable, and we shall do our very best to take the stress out of the house selling/buying process, making it as pain-free and as smooth an experience as possible.

You will find us to be honest, reliable, transparent and straightforward.  Our fees are competitive, we adhere to all industry codes of conduct and we have well-established internal procedures developed over decades.

For the best experience in selling your home in North London and the best service from knowledgeable, experienced and motivated individuals, you need the best estate agency. You need Hotblack Desiato.

We have had a brilliant experience working with the Hot Black Desiato Team, especially Saskia in the Highbury Park office. It was a long and complicated sale and Saskia worked closely with us on a weekly and sometimes daily basis to get this over the line ... Read More

Shravya Dega

We bought our first house through them and has been a super smooth and easy process. Special thanks to Saskia from the team whose been very helpful and quick on all of our enquiries.

Mine Polat

Very helpful and quick responses! Gino had been an excellent help with everything!

luna kam

Our estate agent was Gino Gerardo, who was professional as well as nice and caring! He first gave us good recommandations in the area, then accompanied us through the process without pressuring us too much, unlike most agents, and finally helped us have o ... Read More

Maxime Beau

Just sold my house with these guys, I liased with Stuart for the most part, I was updated throughout and found them to be very professional, it was a difficult sale as a potential buyer pulled out and then re entered later alongside another interes ... Read More

brian ward

Saskia helped me buy my dream flat - she was so responsive, communicative and helpful throughout the whole process. Couldnt recommend her enough - always so efficient and personable!

Louisa Stewart

Alasdair and Saskia just sold my flat in Newington Green, achieving an outcome far above expectations due to all their initial advice and relentless hard work getting viewings through the door, then managing the sale process so effectively. Would highly r ... Read More

Jeremy Monk

Stuart was calm and very profesional throughout the sale process. His years of experience helped steer the sale to a very successful conclusion in a the expected time scale. Without doubt, you could not wish for a better agent to be by your side during a ... Read More

Jeremy Reuben

Hiten was incredibly helpful and supportive as I went through a challenging sales process. He was proactive and willing to do whatever was necessary to get everything over the line. Would highly recommend.

Luke Porter

Book a valuation

Our team are local property experts. They understand what buyers and tenants are looking from property in the area and use up-to-date market insights to ensure you receive an accurate and reliable valuation.

At Hotblack Desiato, great customer service is our main focus. We understand you want to sell or let your home for the best price. Click the button below to book your free property valuation.

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