Swiss Cottage is a district of the London Borough of Camden. It is located 3.25 miles (5.23 km) north-northwest of Charing Cross. It is centred on the junction of Avenue Road and Finchley Road and is the location of Swiss Cottage tube station. It is the proposed site for the tallest residential tower in Camden.
The district is named after an inn called The Swiss Tavern that was built in 1804 in the style of a Swiss chalet and on the site of a former tollgate keeper’s cottage. The inn was later renamed Swiss Cottage.
The district formed part of the ancient parish of Hampstead. It developed following the Finchley Road Act 1826, which authorised construction of Finchley New Road and Avenue Road, with The Swiss Tavern built at the junction of the new roads. The neighbourhood around Finchley Road and Avenue Road was redeveloped in 1937 and 1938 with the opening of an Odeon cinema and the Regency Lodge flats. After World War II, local authority housing was constructed by the London County Council in the area. On 20 March 2014, a planning application was submitted for a 24-storey tower to be built next to Swiss Cottage tube station. The application was rejected by Camden Council on 11th September 2014 following mass local protests.